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Learning Postcards: Landing page and MVP

What is an MVP?

In the spirit of #WOL Working Out Loud, I’m not only sharing a finished product but my work in progress: my thinking, my iterations.

Okay, it’s really day 3 but I experienced serious challenges with my internet connection. I won’t rant because I’m grateful it works this morning.

So what is a landing page and an MVP. I admit than Dan Norris take a dramatic stance here. Hor him the MVP is minimal in the sense that it’s just enough to make your visitors decide if they want to go further with the idea or not. It’s used as an idea validator. My understanding was that the envisioned product should be functional. This, of course, takes much more time. With his view, it’s possible to test, adjust ideas in short iterations until a good fit is found.

So MVP should give the impression of a real thing, no more. The risk is to disappoint visitors, hence the choice of a CTA (Call to Action) fit for this pre-launch situation. For our case offering early bird invites is the deal.

Want to now more?

Register on our mailing list and get more details as soon as they become available. You will be also added to our invites database. This means you get a chance to get your hand on it before everyone. Learning-eCards is by invite only.

Yes add me to your mailing list now!

[RegFormMail]

Elements of a Landing page

Forget about sophisticated pages with menus, widgets everywhere. A landing age is where visitors touch base with your offer. It should cause us to take further action and express our interest. So avoid any distractions or escapes on the page. No “contact”, “blog” or whatever. The landing page should only have 3 elements:

  • A slogan expressing the idea and its value
  • A picture supporting a successful issue
  • A CTA, Call To Action. usually a prominent button

Slogan

I wrote several variants.
I want to emphasize that designing a postcard is easy and an effective way to share knowledge.
So the key points I see are :
– ease of use,
– effective experience,
– it’s made to be shared, design and delivery in one app,
– it can be public and/or target for people you care about.

Now, it’s fun (*) to share what you know
(*) and effective.

Now, it’s fun (*) to share what you know, and it’s effective.

Now, it’s a pleasure to share what your knowledge with your peers

Now, it’s a pleasure to share what your knowledge with your those who care about it.

Picture

I don’t have much to show yet so I’ll stay with a simple picture I draw. The idea is to show the design stage and possibly the joy of the receiving party.

CTA

I like the idea of spreading the word with invites. It fits very much with viral aspect of the concept. You design a card and then you share it. It’s the same with invites. Each user will receive a few invites, they share with mates. So the early registration will serve to collect the emails of the first interested people. Will will later send invites to this list, bucket by bucket.

Meanwhile, we can use this list to share news, early pictures, ask for opinions. So it’s more than a mailing list. It’s not a one-way communication. It’s more a tribe, a community we want to build.

We don’t need much, a name to make the messages friendly, an email address.

Common alternatives are collecting emails for a mailing list, offer or promise some freebies.

Let’s put this in form. Check the page

NB: Due to persistent Internet connection challenges this post is published days late.