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Learning Postcards: Brand Story

Introduction

The brand story tells the story of an idea from customer’s perspective in a short and simple way. An idea I learned from a webinar�with Michael Hyatt. Read more about it.

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What about the name?

The original name was Learning Cards, a bit vague and confusing. My second choice, Learning Postcards, is more descriptive. Unfortunately, both are taken. I’ll be back on the name later and it could very well change completely.

The Brand Story

The brand story goes like a hero journey.

In our case, the character is this coworker always learning new ideas, tips, practices. He gathers this knowledge because he keeps being curious and learning with a method. No everyone does for multiple reasons. He can see that others could make use of his newly acquired knowledge. He don’t know how to share it in an effective manner.

A simple email will sit in the inbox of his peers. It’s just adding more clutter. It ends up putting more pressure on them. Eventually they are unhappy of being pushed more work.

Piling it and make a course? this is a long term effort for which he has no time and competencies. Asking for help would mean having a budget and wait for months. Knowledge is needed now to bring back returns tomorrow.

Our character starts searching for a solution and find Learning Postcards.

It’s an all in one app for people like him, like you and my neighbor.

It’s a single page app to create simple micro-learnings. The template forces to be succinct and to the point. There is something to teach: let’s place this objective as the title. There is a payload of knowledge, it goes in the body. 500 characters maximum, 100 words.

Add a picture you take or shot a short video. You can add some overlays on the pictures to point on the interesting details.

Now comes the sweetest part. The app includes a lightweight delivery mechanism. No need for a website, or some content management system. Learning Postcards takes care of everything. You share directly by email or via any social media or even on slack.

Your peers receive a postcard. they know it’s fast to read, that they can keep them forever for future reference. The title is descriptive of what they will learn to do. The body can be read in a snap. They know in advance there will be no crap, no extra filling. It’s not a link to a 1500 words blog post or a long-form comprehensive note. It can be absorbed in 3 minutes and more will come if they want to follow the topic. Cards can be read and stored without the app. Once recipients register on the app they can keep cards and start customizing they stream of knowledge.

People who receive your learning cards can collect them, plan when they will learn them. they can also share them again or decide to follow your stories. Slowly and slowly you build an audience of motivated learners.

This is the brand story in one picture:
Learning Postcards Brand Story

This is a very early sketch of what it will look like

This is a sample card, front side.

Learning Cards Front Side

Cards can be flip with a swipe and reveal more details, links, next actions. A typical reader will read the front side on the day of receiving it because it’s short.

This is the flip side.

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This is the design interface. Cards can be designed on the go from any device. You have a lesson you care sharing, you can design it while you wait for a meeting or your lunch.

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